OUR MISSION AND VISION
OUR MISSION
Accelerating Progress In Southeast Asia Through Commerce & Technology
OUR VISION By 2030:
Serve 300 million customers
Create millions of jobs in the eCommerce ecosystems
Power real, profitable SMEs across SEA
OUR CORE VALUES
CUSTOMERS FIRST,
EMPLOYEES SECOND,
SHAREHOLDERS THIRD
This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.
TRUST MAKES
EVERYTHING SIMPLE
Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.
CHANGE IS THE
ONLY CONSTANT
Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.
TODAY’S BEST
PERFORMANCE IS
TOMORROW’S BASELINE
In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.
IF NOT NOW, WHEN?
IF NOT ME, WHO?
This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.
LIVE SERIOUSLY,
WORK HAPPILY
“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” — Jack Ma
WE ARE LAZADA
At Lazada, we’re setting new standards for eCommerce, and we’re doing this by bringing out the best in our people. We value curiosity and passion in creating the right environment using technology and tools that allow the best ideas to surface from our people. We experiment, we learn, and we do better every day. Whether we’re running campaigns or testing an idea, we have fun. We are as diverse as the region we connect, because we value the power of difference. Ultimately, we are united in our mission to change the face of retail – together.
So why not be a Lazadian today because we are:
Diverse
Innovative
Passionate
Focused
FUN!
Purposeful
Collaborative
Rewarding
TESTIMONIALS
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When I joined Lazada, I learned firsthand what it takes to make great deals happen for our customers. As part of the seller engagement team, I work closely with participating sellers to source and “hunt” for the best products, to offer our consumers a variety of goods at the best prices. It is very fulfilling to be part of the team making our campaigns a success!
Khadijah Shamsul
Humans of Lazada